B2B Lead Generation Scenario in 2021B2B Lead Generation Scenario in 2021
Every B2B organization is different, but the lead generation process remains largely the same for everyone. 2020 was the year it was, was different and pretty much difficult for most companies. Lead generation techniques for B2B companies had to be revised to fit the market scenario. Nevertheless, now that companies are starting to get back on their feet, B2B lead generation funnel is starting to fill with prospects. To quickly convert leads into leads, things need to be done differently in 2021. That’s exactly what this blog will be about. It provides a list of B2B lead generation strategies that are relevant for 2021 and probably the entire coming decade.
Before jumping into the B2B lead generation strategies for 2021, look at what worked and what did not work for B2B organizations in terms of lead generation in 2020.
Top 8 B2B Lead Generation Strategies for 2021
Using B2B lead generation strategies that are accurate for your business allows you to upgrade your lead generation game. While it is true that not all B2B lead generation ideas end up being successful, it depends on how you use these tactics and understand if they work to generate sales for your business. Deck 7 has come up with lead generation tactics to help you capture the right audience and convert them into customers.
- Invest in Content Marketing
According to Forbes, 93% of B2B businesses say that content marketing generates more leads than traditional marketing strategies. Given this, content marketing should be one of the first B2B lead generation strategies to be implemented to generate more leads in 2021. In addition to the fact that well-written content sells, it is more important to realize that there is great freedom while marketing content. As a marketer, you get to target your audience with the content that interests them, and thus be sure to score a lead.
2. Improve site UX
Since everything is digital now, users have grown to prefer easy navigation. They will find what they are looking for with the least number of clicks. This is why your site’s UX needs to be highly optimized. This is not one of the common B2B lead generation strategies that marketers are expected to follow, but in situations like today it is a smart decision to turn your website into a lead generating tool for your business.
3. Keep an eye on SEO
Given how companies are growing digitally, it is a constraint to be at the top of the search results page. There is no doubt that SEO enhances the process of lead generation to increase sales. Optimizing your site for search engines allows you to drive traffic to your site, get more organic impressions and appear in various business listings. For these and other reasons, SEO should be a part of your B2B lead generation plan.
4. Has a strong social presence
Social media marketing is not a new addition to the list of B2B lead generation strategies. But its importance has increased. Because everything is easily accessible online, buyers first turn to social media to understand the product or service offered to them, read about past customer experiences, and then invest in it. Having a social presence where your buyers can find you and read about you gives you an edge over your competitors.
5. Control your thought management marketing
There is nothing more prestigious than being recognized as an expert in the industry in which you operate. Why most IT companies consider lead generation as a dead process is because all B2B organizations market the same concept. There is no uniqueness in their sacrifice. If you want to stand out from the crowd and replace your competitors, strengthen your mindset marketing and include it in your company’s list of B2B lead generation strategies.
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6. Create a strong set of lead magnets
A lead magnet is nothing more than a free service or offer given to potential customers to collect their contact information. When it comes to B2B sales and lead generation, it is the best way to direct your potential customers to your site and offer a service that acts like a lead magnet. Some of the lead magnets that could be used are trial subscriptions, e-books, whitepapers or webinars.
7. Use proper lead generation tools
Effective lead generation campaigns can be implemented seamlessly if you have the right tools in place. Be sure to use tools and applications that simplify your process of generating leads. Using appropriate tools to implement B2B lead generation strategies saves your marketing teams time, streamlines many processes, and tracks the progress of your marketing activities.
8. Explore Video Marketing
Cisco said online videos will account for more than 82% of all consumer Internet traffic by 2022, which is 15 times higher than it was in 2017. Based on these numbers, marketers need to figure out how important video marketing has become in a shortly. Making your videos crisp and accurate are among the valuable B2B lead generation tips to follow.
Lead generation techniques for B2B organizations work differently in different situations. But the trends you need to keep an eye on in 2021 mentioned above will give you a final heads up to determine the lead generation strategies that might suit your business. Also, if you are looking for beneficial lead generation services, contact Tire 7 so our experts can lead!
