Best 3 Social media marketing strategies for your software
According to Michael Gerber’s book, The E-Myth (“Entrepreneurial Myth”), even if you’re good at something, not everything is good at it. If you intend to run a business, you need to be strong in accounting, finance, running, and really-really good in marketing.
Software Executive Chairman Tony Zingale believes that software companies must grow rapidly in order to survive, and a clear awareness of market opportunities is the key to that growth. According to him, the company’s sales and marketing efforts can be nothing more than a star. So how to avoid this?
How do you get SaaS (Software as a Service) in front of buyers and decision makers?
How can I increase my chances of selling online?
We already know the answer. Yes! It can only be done through social media marketing. In today’s digital economy, social media marketing for any business is essential to its existence and the basis for its prosperity. Tweet this! And that will not change after 2020. The purpose of social media marketing is not to sell, but to inform more people about your brand.
According to a BSA Foundation survey, software generated $ 1.4 trillion in the United States in 2016, an additional $ 70 billion from the previous year. This growth would not have been possible without a strategic social media marketing plan.
According to a 2017 Fronetics survey, 62% of B2B buyers relied on the Internet as a central resource when looking for new business solutions. A solid digital marketing plan connects clients to your products through social media channels, blogs, websites, webins, conferences, and mobile communications.
Are you proactive in doing all this to provide software services in front of decision makers and buyers? If not, make sure your competitors are!
Spend time and effort on content marketing
“Content builds relationships, relationships build trust. Trust drives revenue.”-AndrewDavis-Best-selling author and one of the most influential marketers in the world.
All social media marketing strategies are content-centric. A solid content approach helps software businesses build trust with potential buyers, drive more leads, and turn leads into sales. Apart from traditional marketing, content marketing allows you to build context for your products and services. Effective content marketing allows you to present your product not just to market, but to the problems your target audience faces, the effective solutions offered, and most importantly, the brand behind them.
Providing relevant content
The B2B purchase cycle takes about 12–18 months. During this period, give your customers time and relevant content to learn more about your company and its solutions. Focus on providing true value. To do this, share some secrets to attracting new customers in a crowded market. For example, the tools, software and solutions you use are better than the rest of the market, the secret tactics you are working on, your plans for the future, and so on. By answering all of these through the creation and curation of smart content, you can win the competition and increase the trust of your prospects.
Deliver a personalized, centralized content experience
Focus on delivering personalized content to create custom experiences for your audience with the goal of producing specific business outcomes. These results include lead acquisition, lead scoring, or guidance to phrases that encourage contextual action. Also, all individual content needs to be combined into one centralized digital experience related to the brand. For example, a website with a Resources page allows viewers to move to one location and find stories and information that are most useful to them.
Below are graph-based content types, based on popularity (according to Bratton’s research report), to create something similar to a B2B software company to keep viewers interested and engrossed in the service. You can think of that. B2B software companies typically offer complex products in the functional space. To show that, you need a content marketing strategy.
