Best 5 CRO Hacks to Boost Your Marketing Efforts

From not providing enough context for your conversion rates to the lack of relevant data, the list goes on for why many businesses fail to turn visitors into paying customers. Fortunately, we’ve separated it so you don’t fall into the same category. Let’s review 5 key ideas you can use to boost your conversions:

Consider Changing Your Offer
To make sure your prospects don’t say no, you need to rise to the similarity that prevails in the crowd. A unique, compelling and a different offer will bring future prospects as well as semi-interested parties and show them why they should stay with you.

Below are some of the features visitors should see in your offer:
Talk about pain points and how to alleviate it
As a marketer looking to offer the best solutions for your prospects, this should be at the top of your list. Which is why you should just dial down verbose and put your offer straight on the table.

Value in price
Again, remember that the benefits of your offer need to outweigh the costs. If it’s not relevant and important, it won’t work!
Lack of time is key
We’re not saying riding a trend wave is bad, it can definitely work for a while but think of your marketing efforts in the long run. Make sure your offers don’t get distracted or drowned out by frequent changes.

Have a Value-based Call-to-action
Make sure your call-to-action is relevant to your products and services and avoids general words like ‘Click Here’ or ‘Buy Now’.

On the Deck 7 website you will notice that the CTA button is associated with messaging which clearly explains what benefits visitors will get.

In a concise and concise way, the page explains that the first 1000 interested visitors will get their hands on the 2019 Webinar Benchmark reports. All they have to do is fill in their details, as for those who want to get more information on the offer can contact the experts. This way the message is delivered without causing any ‘friction’.

While thinking about the affects of the CTA keep these things in mind:

Replace meaningless jargon with meaningless
Be very clear about your offer
Your messaging should be aligned with an effort to call your prospects into action

Keep the Facebook Ad Headline short
Having an engaging ad on Facebook is not an easy task and there are a million different ways you can dismiss it if you don’t approach it correctly. Using a headline that is long and easy words often messes up execution, so make sure you keep it accurate and clear.

Your value proposition is simply how you translate or frame the unique / compelling / different end result that people can get from your offer. And doing so without using funny and unnecessary jargon, and directing to your point will definitely make a difference.

Social Fact / Influence
The main reason behind the social proof is the bandwagon effect stating that people are more likely to take an action if other people do it. If more than a million people buy a product and enjoy it, you’re likely to land for the same product as well.

The other important factor behind the use of social proof is trust, authority and credibility, just to have a low barrier to buying online.

Proof or social influence can be anything from testimonials to feedback, reviews or even online ratings etc.

Depending on the type of product, marketers can use many ways to highlight social proof that can increase their conversion rates. To understand this better we can look at:

Customer case studies
Seals of approval from respected organizations
Download and purchase counts
Research or other statistics
Endorsement from celebrities

According to a study done by ConversionXL, it was found that while an initial eye tracking test did not reveal much significance, there were some interesting findings where people’s attention went and how this long. For example, some elements of social proof resulted in a viewer’s longest ‘fixation’, while others were more likely to be remembered afterwards.

This test eventually decided that the real winning technique however, was to have testimonials with pictures of clients / customers because ‘Testimonials with real pictures produced the highest recall in the spectators. ‘

Be Specific in Your Headline
Here’s the deal, there’s nothing wrong with clever content, however, it should change the message. When MarketingExperiment ran a multivariate test for six different dentist PPC headlines such as: -

(Control)
Dental Plans at a cost of $ 8.33 a month. Acceptance Guaranteed.
More than 55,000 Dental Care Providers. Acceptance Guaranteed.
Coverage of Dental Care. Best Price Guaranteed.
Low Cost Dental Care for the Uninsured.
Best Price Dental Care — Without Insurance.
They found that of all the headlines, the second was the most effective. The “Dental Care Coverage” line seems pretty cheap and obvious. “Best Price Guaranteed” can be improved by actually showing the price (as done in headline two). And “Low Cost” is likely to appear with every other ad on that search engine’s result page as well.

In conclusion, it’s important to look at your past campaigns as well as future ones to find out where problems may be lurking and how you can fix them. And fixing these problems is the only way to ensure success. So get out of there and put these hacks to use!