Best Email Marketing Strategy to Reach Audience’s Inbox
Struggling to create the perfect emails that your audience will want to open and read? Like it or not, the success of your email marketing campaign depends on the open rates you get. You can’t generate business opportunities from a prospect if no one can read your email. More than 20% of your marketing emails never make it into the audience’s inbox. So you need to proceed with careful planning, patience, quality content, a landing page with relevant information, and a well-checked list of recipients.
While an email marketing service is still one of the most effective channels for reaching and converting customers, it only works when your subscriber actually opens and reads your direct mail.
Before you start working on your next email campaign, make sure of the following:
Find out how many people are currently reading your email and what your current open rate is. This can help you determine where you are, what goals to set, how many email subscribers you have, how popular you are on social media, and potential loopholes.
Make your messages tangible and valuable and address the subscriber exactly the moment they see your personalized email.
Ask yourself, “What’s in it for the audience?” “What is the value of your marketing automation efforts?” and “Does this fix your pain points?”
The trick with this is figuring out how your marketing emails are opened, rather than in junk, spam, or other useless folders. With these strategies below, your emails not only land in your target audience’s inbox, but also act as triggered emails and can grab their attention.
A new list is a well-checked list
To keep your email subscriber list active, periodically email them and periodically remove the inactive subscribers who haven’t been with you in the last 6 months or more. However, try to deal with them as a final email marketing automation measure before removing them for good. Check out this example of an email from HubSpot.
Having a clean list is critical to the success of any email service provider. Obviously, you won’t win back all of your potential customers, but this will allow you to focus on the ones that matter to you. That way, you know it’s not a wasted effort.
If you don’t test these subject lines, what do you do?
To determine the impact of your subject lines, you should always do an A / B test. But how do you develop the right A / B test subject line that fits your goals? How do you specify your email marketing tool to get the right inquiries?
In your A / B testing structure, pick a factor that you think will strengthen your email marketing strategy in terms of open rates and conversions and start there. Make sure to test the length of your subject lines in your email marketing software, the deliverability of targeted emails, email newsletters, welcome emails, and your target audience’s response to each email to compare.
Regardless of the product or the digital marketing campaign, remember not to shoot yourself in the advertising footprint. Don’t start with a subject line that is full of spammy trigger words and looks like a transactional email. Any worn-out advertising promise in your message will result in another check mark in the spam category that you do not want. Even moderately suspicious content has a high chance of being directed to the spam folder before anyone can ever see it.
When writing new subject lines, be sure to keep them short and precise. Your subject lines should be relevant to the message of your email marketing campaign. If you want your subscribers to reopen your emails, your email template must always include the promise in their subject lines. Whether your email content is short and sweet or personalized and specific, you need to find out what your subscribers like best. This is one of the best practices for email marketing.
When is the right time for an email?
The time you choose to send your emails is crucial as it will have a bigger impact on whether your subscribers will open them or not. As mentioned earlier, the A / B tests you take can help you pinpoint the right time for the people on your mailing list. Run these tests to see which timeframe is working perfectly and investigate them in your future campaigns. This email marketing tip is underrated, but very important.
According to Mailchimp, the best time to send your email is on weekdays. Mailchimp also discovered that according to time zones, 10 a.m. is the optimal time of day.
However, upon delving deeper, they found that the type of dynamic content they sent through their email automation service, as well as timely, had a significant impact on the recipient’s location, age and occupation.
This example from Optinmonster sums it up pretty well — imagine a day in the life of your special audience. What do you do in the morning, in the afternoon and in the evening? What is your working day like? How long do you stay up at night? How early do you get up in the morning?
All of these factors are crucial before using this strategy in your email marketing plan.
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You need to follow the best sign up procedures
Coined by Seth Godin, “Permission Marketing” means that you only market and promote goods and services if your audience gives their consent. The result is higher engagement and higher open rates with positive results on the customer journey at the same time.
After the GDPR goes into effect, email marketers need to make sure their programs are compliant. As an email marketer under the GDPR, you must obtain approved, specific, informed and unambiguous consent. Unless you received the positive opt-ins from your target audience, all you have to do is assume that they don’t like you, even if your email deliverability rate is high.
What you should do
Email list open rates are the “top funnel” of email metrics because they have a ripple effect on the rest of your program. Make sure to keep experimenting with your campaigns even on a mobile device to see what works best as there is no one-size-fits-all approach. Integrate these strategies along with your own solutions for better results and growth for your business
