Effective Email Marketing Strategy for 2021

2021 is known as the era of digital marketing. It is becoming increasingly important for companies to be at the top of their game and stay relevant in this close competition. With the rise of numerous marketing methods, businesses are significantly losing the importance of email marketing. It cannot be denied that it is one of the oldest marketing methods, but email marketing can still be considered as the best marketing channel to promote clues. This can be said because, according to Statista, there are currently 3.9 billion daily email users. The number is expected to climb to 4.3 billion by 2023

To limit the impact of the COVID-19 pandemic on B2B businesses, Deck 7 offers a 6-step email marketing checklist that will enable you to grow your business exponentially in 2021. But before we consider the details of this guide, let’s look at how email marketing has evolved and how important it is in 2021.

The importance of email marketing in 2021
The generation of clues became very difficult for companies in 2020 due to the sudden need to operate remotely. But email marketing has come to the rescue because of the traditional yet important approach. And now B2B businesses are starting to see tremendous results with email campaigns. One of HubSpot’s reports states that email marketers send 27% more emails than before coronavirus. This is only because of the convenience that the email marketing process offers businesses. Now that we’ve determined how essential email marketing is for companies, we’ve explored some of the most effective email marketing tips through Deck 7’s 6-step checklist.

6-Step Email Marketing Checklist
Most businesses are aware of the different email marketing steps required to implement an email campaign. But does it seem that all campaigns are successful? Unfortunately not! However, by following the email marketing checklist below, your business will definitely get the clues you are looking for.

Invest in a good email marketing software
An email marketing checklist is technically incomplete without a good email marketing software or application. Below are some email marketing software to help you navigate your email to your audience.

MailChimp
Drip
GetResponse
Active campaign

If you are choosing a software for your business, you need to consider the following.

Integration
Software that integrates seamlessly with your CRM is an advantage that businesses do not realize. Since you have other aspects to focus on in your email campaign, you save a lot of time by using an email marketing program that sends emails, resends and updates lists. A software that is well integrated with other processes of your business should therefore be an important consideration for this email marketing checklist.

Feedback handling
Another aspect to consider when choosing software that is also part of this email marketing campaign checklist is to check how it responds and responds to it. As a business entity, you will definitely receive feedback. If you invest in software that handles feedback effortlessly without interrupting other processes, it affects your productivity.

Set your audience and goals
Another very important part of best practices for your email marketing campaign is knowing who to target and what you want to achieve with your email campaign. In an effort to achieve these two, the following must be done.

Decide who you want to target
If you decide that your target audience is part of your email marketing checklist, chances are your campaign is going wrong. Although there are thousands of potential customers in the market, your work is finalizing a list of customers that will not only click on your email, but can also become a lead.

Decide what you want to achieve
Your business can handle different products or services. Your job is to narrow down the purpose of the email campaign and the results you want to achieve at the end of it. When you include your end goal in your email checklist, you are constantly reminded of the purpose of doing this type of marketing and what you will achieve if everything is right.

Complete the mailing list to use
Your client is very much part of your email marketing checklist. Therefore, you need to decide which list you want to target and when. Your business can usually have two types of email contact lists:

Existing customers
These are the customers who have already purchased your product or service. The email marketing strategies that may work on your prospects may not work on your current or past customers.

New acquisitions
Making your new acquisitions part of your email marketing checklist is essential to reaching new customers as well as current ones.

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Keep a fixed email template
A set of templates unique to your listings should be part of your business mailing checklist. Your template should have the following features.

Subject line
Every email you send should have an attractive subject. Because your topic is the most important element of your email and more often the deciding factor is whether or not your target will open your email. Therefore, a topic is an important part of this email marketing checklist.

Signature
One of the B2B email marketing tips that companies ignore is to have a uniform email signature. If you focus on such fine details, you build an audience that notices it and become your loyal customers. If you keep your signature constant throughout all your emails and campaigns, you show your attention to detail.

Email Length
Emails are meant to be short and to the point. Since it is not possible to summarize your message in a single paragraph each time, it may have a standard email length. The reason for including it in your email marketing checklist is that it is also one of the elements that makes your business stand out as your audience realizes how much content you can expect via emails.

Call to action (CTA)
The point of your email campaigns is to inform your audience about your offer or to sell your products or services. In both cases, an action is needed to form the audience. Therefore, you should place your call to action statement or button in a distinctive format. Make this feature part of your email campaign checklist and experience the success for yourself.

Personalization
Customers love personalizing any form. Keeping at least one personalized element in your email is therefore one of the most important tips to make your email more attractive. Addressing the email to a customer or potential person with their name or surname gives it a personal touch and in the long run it is very important for a business. For these and other reasons, personalization is part of this email marketing checklist.

Carefully compose your content
Your email campaign has no meaning if your content does not reach the point. As customers now become more aware of what they are consuming, it is a task on their own to offer what attracts their attention. This is why you should carefully include the email content in this email marketing checklist.

Keep the language professional simple
A productive content delivery strategy is content that is unique to your business, yet easy to read and understand. The real art of explaining your offering lies in how easily you can break down complex concepts so that your readers can understand them effortlessly.

Avoid using too much industry jargon
Another mistake companies make is to incorporate too many jargon and operating terms into their content. It does no harm to do so, provided the target audience is. If readers can not understand what the business is trying to explain, it has no point, even if it is a well-written piece.

Emphasize your benefits
Your content is one of the opportunities to impress your audience. Do not waste it by talking about concepts that are not important to you or your audience. Rather emphasize your benefits. Cover all the benefits your audience will experience if they invest in your offering. This point should not be missed in your email marketing checklist.

Do not sell it
There is a very fine line between being clunky and being informative. As a marketing manager, you need to find your balance between these two. Because if your content reflects that you want to sell your offer, prospects who do not know about your business will be reluctant to know it. Therefore, you need to be extremely subtle when composing your email content.

Improve your email design
Optimizing and polishing your email design should also be part of your email marketing audit checklist.

Just having a template, setting up good content is not enough to test its usefulness. Do the following activities to see how practical your email address is.

Check your UTM parameters
Your email marketing checklist should include checking all your UTM parameters and whether they are working properly. This means that you need to test whether the navigation of your audience is tracked on your website or landing page or all the actions they perform on the links are tracked and other such activities.

Test your links
An email copy has a landing page and sometimes even multiple links. In either case, it is necessary to test the links. To make your email copy look professional and neat, it is important to check that all the elements on it, especially your links, are functioning well and delivering the desired output.

Review your email across devices
Another important step in your email marketing checklist is to see how your email appears on different devices. This should be done so that your customers do not misinterpret your email message simply because of its layout.

Follow and analyze
Just running an email campaign is not the core of the activity, but gaining guidance through the process is the main goal. Therefore, detection and analysis is the last but also an important aspect of this checklist for email marketing. Some points to think about when locating and analyzing your campaigns are as follows.

Automatically resend email
The list of mistakes to keep in mind when automating email marketing is long. But the most common mistake is not to automate your emails at all. Although there is a boom in the digital age, some businesses are still using the old-school method of email marketing. For businesses that do not do this, this feature has been included in this email marketing checklist.

Monitor click-to-open rate
An effective email marketing strategy includes not only monitoring the open rates of your email, but also tracking the links in your email and how many times. It provides the leverage to bring out related content.

Locate detected emails
This checklist for best practices for email marketing also addresses why it is essential to track emails that bounce back. You need to understand how many contacts are genuine on your list and delete the irrelevant contacts.

The above email marketing checklist is the most accurate guide that will help you run a successful campaign. Contact Deck 7 today to find out how we are planning an email marketing strategy for B2B businesses.