How Podcasts marketing will generate high-quality leads
B2B marketers, would you like to build a niche/premium customer base with high engagement? Don’t watch more than a podcast! It’s a booming form of content marketing.
85% of people who click’play’ on a podcast hear almost everything, and 42 million Americans (or 15% of the US population) listen to the podcast every week. One of the main reasons why so many audiences are investing in this content asset is that it provides added value to existing and developing businesses.
Podcasts have come a long way
As a content marketing outlet, the popularity of podcasts is growing exponentially, and there are statistics to prove it too. Podcast advertising spending in 2018 exceeded $479 million from $314 million in 2017, which is expected to reach more than $1 billion by 2021 in the United States alone. The concept of this content marketing strategy has been around for a long time. In the 1980s, these live recordings were sold as audio blogs. In the late 2000s, Apple launched a streaming program based on a similar approach. As buyer personas become more familiar with the technology, people on the go want information that cannot be done with traditional marketing activities. Key examples of modern digital content are virtual assistant technology at home and wireless connectivity in cars during commute, allowing today’s modern audience to hear their interests as needed. At the touch of a button. The ability to access engaging content from any part of the part is a real mark of digital content marketing.
Podcasts generate high quality leads
Those who are willing to devote their time to niche markets, valuable content, and podcasts are a gold mine for them. Being able to deliver great content right to your target audience is every advertiser’s dream. Marketers are increasingly focusing on customers with CRM and AI, data analytics, machine learning, and predictive analytics to further validate VIP audiences for their business. Also, what makes podcasts a great marketing tool is the ability to deliver professional, rich content that your audience is passionate about. This inbound marketing style is the most subtle way to target your audience, so it’s very useful for brand awareness.
We understand that your main focus is on digital marketing. Here, we’ll give you some ways to promote your podcasts and create the most profitable content marketing campaigns ever.
1. Sponsored Content and Paid Advertising:
According to WordStream, businesses are expected to spend more than $500 million on podcast ads by 2020. As such, content creation will be the center of all discussions. To do this, market your podcasts to various advertisers and sponsors, and tell them how you can deliver your message to hundreds (or thousands) of subscribers who want to know more about your products and services. Understand the right location, what kinds of advertising and visual content that resonates with your audience, and how to invest the right resources to see the results. You can increase your promotional effectiveness by purchasing Ad Spot as an add-on to an ad package or as a standalone product. Another way to popularize your brand is to post blog content about thought leadership and business philosophy and run Facebook advertising campaigns. This kind of content marketing effort is not uncommon, but the results it brings to your business are certainly amazing.
2. Connect podcasts with reputable podcasters.
Who is the podcatcher you can ask? Specifically, it is an app or online platform that plays podcasts. The best way is to try each platform yourself to ensure a seamless experience for your listeners. Along with quality content, the entire content marketing effort in the form of these podcasts must be successful. Here are some recommended applications to help you reach your target audience the way you want.
Podcast land
cloudy
Podcast Republic
These platforms should be included in your content marketing plan to make everything convenient. Using it as part of your content strategy can give you more advantages over your target audience.
3. Don’t forget to repurpose the content.
You can select highlights from podcasts and post manuscripts on your website blog. This way, you can only come up with ideas for repurposing without having to put a lot of effort into creating the content. You can also turn a good part of a podcast into an infographic, white paper, email marketing content, or detailed blog post. Using multi-channel marketing for your podcasts significantly increases your exposure and allows your visitors to engage with your content in the medium of your choice. It’s always better to use 10 platforms than rely on a single distribution channel to popularize your brand. The audio version of the podcast is broadcast by iTunes and other distributors, but the print version of the interview is suitable for search engines. This is because it brings SEO value to search engines and has the potential to spread viruses through the Internet more easily. share.
In summary, there are no successful content marketing strategies that are bound to work. It depends on the kind of content you put out, the way you market it, and the outcome depends on how your target audience perceives it. The content marketing examples mentioned above will be beneficial to marketers who drive their podcasts to success.
