How to do webinar promotion on social media

Has this ever happened to you at a webinar and no one showed up, you were just doing a live webinar on your own?

It’s not the greatest feeling in the world, especially when you put all that time and effort into it.

Making webinar marketing part of your video marketing and content marketing strategy is almost a no-brainer these days. A webinar presentation in the past was an easy ticket to creating a webinar funnel that flows directly into sales. Selling it was one of the best ways to make money off high-priced items, a decade ago. Now webinar marketing strategy has become a cornerstone of lead generation strategy and people are exhausted by them.

According to the 2017 B2B Content Marketing Benchmarks, Budgets and Trends report, 58% of B2B organizations use webinars, with one in three respondents ranking it as the most critical tactic for content marketing success.

77% of B2B marketers use educational content to nurture their audiences. Additionally, 64% of B2B marketers use audio and visual content, including videos and webinars. — Content Marketing Institute (CMI)

If you decide to be a webinar host, you can get more traffic, leads, and eventually fill your sales funnel. Once you’ve chosen a webinar platform, decided whether you’re running an automated webinar or permanent webinar, and identified how your next webinar fits into your content strategy, you might think you’re ready. But how do we get people to pay more attention to our webinars? The customer journey just begins with your sales webinar. The right webinar tool and webinar content can only take you so far as to get the most webinar sign-ups possible.

What do we do to make sure people show up?

The answer is a DEVOTION to PROMOTION. As a marketer, you must have a good webinar promo tag to increase webinar attendance.

With this in mind, we will present some tips for promoting effective B2B webinars on 3 main social media channels to achieve maximum impact:

LinkedIn:-
LinkedIn is one of the best places to promote your B2B webinars as it is designed for specific career segments. Make sure not to go overboard on this platform, promote the webinar 1–2 times in a week. Always remember that the best days to improve webinar registration are Tuesday, Wednesday, and Thursday. So, let’s start the fun game:

Post the webinar link on your company website. Anyone who follows your company page will see this post and can tune in to it.
Promote your webinar in your LinkedIn groups. If you haven’t joined one, join one. Promote webinars that are relevant to the group you join to avoid spamming other group members. It is one of the most effective ways to reach the new audience.

Encourage your colleagues to “like” or “share” your company’s LinkedIn post. This is a simple but effective webinar marketing tactic, and it can attract a handful of engaged viewers who may not have been aware of your webinar.
LinkedIn allows businesses and individuals to buy sponsored ads. You can target them to specific jobs, industries, and business locations. Use your webinar marketing budget efficiently to target only those who are most likely to be interested in your topic.
Share multiple relevant pieces of content on a common topic in the form of blog post, article, infographic, or video content to make noise in your webinar. Make sure to post it directly to LinkedIn and other social media channels. Doing this can keep your readers interested in your webinar, and also provide a webinar registration link in your posts.

Facebook:-
Facebook marketing can help you attract prospects to your presentation. It can help you build a wider audience network and increase registrations. This is how we can get our practical promotions on Facebook:

Take advantage of one of the Facebook features called Facebook Events. This feature will allow you to publish the landing page of your webinar, so you can use it as a location and send invitations.
Create a Facebook ad, an ideal strategy to promote your webinar to the largest audience, to reach the right people at the right time. Features like custom and similar audiences allow you to distinguish the reach of your ads between different demographics.

The higher the engagement rate you have with your Facebook audience, the more likely they will share your webinar with your social network. Just add social proof to your webinar and promote it on Facebook. For example, get sponsorship for the webinar. The social media audience is likely to spread the word about the webinar when they learn that it is sponsored by a reputable organization.

Twitter:-
Promotion, socialization, entertainment, sharing, whatever the reason, everyone enjoys communicating with the world through the 280 character message. Twitter has become the social media channel that everyone turns to. In business, Twitter is a widespread marketing channel for both business-to-business and business-to-consumer marketers. Here are some of the best Twitter lingo for your webinar promotions:

Twitter limits your post to 280 characters, but adding an image to your post will put more information in a single message. Create an image compatible with Twitter because a message with a suitable image is more noticeable on the social network.
Your goal is to increase the number of attendees to your webinar as possible. So, add links to your tweets to direct users where they could sign up for your webinar or watch it live.
Make increasing use of the Twitter advertising platform. Advertising on Twitter is super flexible, offering options to segment by demographics, keywords, behaviors, interests, and even show your ad to people who follow the most relevant media sources.
To attract the attention of new users, use the popular hashtags or you can also make up a special hashtag for your webinar: #Webinar or #MarketingWebinars. Use Twitter’s advanced search to search for keywords and do the same.

Webinar software hasn’t changed much in recent years, but webinar marketing and online promotion strategies have. As of now, we have shown you how to promote your webinars on social media through advertising on Facebook, Twitter, and LinkedIn. While these are powerful in terms of promoting a live webinar to your target audience, there are also many other ways that you can promote your free or paid webinar. These tools are especially helpful if you had a successful webinar and you want your audience to access your webinar recording. Next, in this article, we are also going to share 5 simple but effective webinar marketing tips for social media.