Social media Strategy for webinar promotion

Did this ever happen to you when you had a webinar and no one showed up, you were just doing a live webinar on your own?

It’s not the greatest feeling in the world, especially when you put all that time and effort into it.

Making webinar marketing a part of your content marketing and video marketing strategy is almost a given today. A webinar presentation in the past was an easy ticket to creating a webinar funnel that headed straight for sales. Selling it was one of the best ways to make money from big-ticket items ten years ago. Now the webinar marketing strategy has become the cornerstone of the lead generation strategy and people are exhausted.

According to the Benchmarks, Budgets, and Trends 2017 report on B2B content marketing, 58% of B2B organizations use webinars, and one in three respondents indicated that it was the most critical tactic for successful content marketing.

77% of B2B marketers use educational content to nurture their audience. Additionally, 64% of B2B marketers use audio and visual content, which includes videos and webinars. — Content Marketing Institute (CMI)

If you decide to host a webinar, you can get more traffic, leads, and potentially fill your sales funnel. Once you’ve decided on a webinar platform, decided whether to host an automated webinar or an ongoing webinar, and identified how your next webinar fits into your content strategy, you might think you are ready. But how do we get people to pay more attention to our webinars? The customer journey only begins with your sales webinar. The right webinar tool and the right webinar content can only help you get as many webinar attendees as possible.

What do we do to make sure people show up?

The answer is DEVOTION to PROMOTION. As a marketer, you need to have good webinar promotion etiquette to increase webinar attendance.

With that in mind, we’ll present some tips for promoting effective B2B webinars on 3 major social media channels for maximum impact:

LinkedIn:
LinkedIn is one of the best places to promote your B2B webinars because it is geared towards specific business segments. Make sure you don’t overdo it on this platform, promote the webinar 1–2 times a week. Always remember that the best days to improve webinar registration are Tuesday, Wednesday, and Thursday. So, let’s start the fun game:

Post the webinar link on your company’s website. Anyone following your business page will see this post and be able to log in.
Promote your webinar on your LinkedIn groups. If you haven’t joined any, join one. Promote webinars that are relevant to the group you are joining to avoid “spamming” other group members. This is one of the most effective ways to reach new audiences.

Encourage your colleagues to “like” or “share” your company’s LinkedIn post. This is a simple yet effective webinar marketing tactic that can attract a handful of engaged viewers who may not be aware of your webinar.
LinkedIn allows businesses and individuals to purchase sponsored ads. You can target them on certain job titles, industries and company locations. Effectively use your webinar’s marketing budget to target only those people most likely to be interested in your topic.

Share multiple pieces of relevant content around a common topic in the form of a blog post, article, infographic, or video content to make some noise around your webinar. Make sure to post it directly to LinkedIn and other social media channels. This can keep your readers interested in your webinar, as well as provide a webinar registration link on your posts.

Facebook:
Facebook marketing can help you attract leads to the presentation. It can help you reach a wider audience and increase signups. Here’s how we can get our handy promotions on Facebook:

Take advantage of one of the Facebook features called Facebook Events. This feature will allow you to publish your webinar landing page, so that you can use it as a location and send out invitations.

Create a Facebook ad, an ideal strategy for promoting your webinar to the general public — reaching the right people at the right time. Features like Custom Audiences and Similar let you distinguish ad reach across different demographics.
The higher the engagement rate you have with your Facebook audience, the more likely they are to share your webinar with their social network. All you need to do is add social proof to your webinar and promote it on Facebook. For example, get a sponsorship for the webinar. Social media audiences are likely to publicize the webinar when they know it is sponsored by a reputable organization.

Twitter:
Promotion, socializing, entertaining, sharing, whatever the reason, all like to communicate with the world through the 280 character message. Twitter has become everyone’s go-to social media channel. In the business arena, Twitter is a popular marketing channel with both business-to-business marketers and business-to-consumer. Here are some of the best Twitter jargons for your webinar promotions:

Twitter limits your post to 280 characters, but adding an image to your post will put more information in a single post. Create an image suitable for Twitter, as a post with a suitable image is more visible in the social network feed. Your goal is to increase as many attendees as possible to your webinar. So, add links to your tweets to direct users where they could sign up for your webinar or watch it live.

Increasingly use the Twitter advertising platform. Twitter advertising is extremely flexible and offers targeting options by demographics, keywords, behaviors, interests and even showing your ad to people who follow the most relevant media sources. To grab the attention of new users, use well-known hashtags or you can also invent a special hashtag for your webinar: #Webinar or #MarketingWebinars. Use Twitter’s advanced search to search for keywords to accomplish the same.

Webinar software hasn’t changed too much over the past few years, but online promotion and webinar marketing strategies have changed. From now on, we’ve shown you how to promote your webinars on social media through Facebook, Twitter, and LinkedIn advertising. While they are powerful in terms of promoting a live webinar to its target audience, there are also many other ways to promote your free or paid webinar. These tools are especially useful if you have successfully completed a webinar and want to give your audience access to your webinar recording. Then in this article, we are also going to share 5 Simple But Effective Social Media Webinar Marketing Tips.