Top Trending Social Media Marketing Automation Tools
1.Video marketing
It might not be the traditional tool you think of, but it really is a powerful strategy. Zuckerberg and Facebook believe that videos are going to become a big part of the internet, a majority in fact in the years to come. Facebook and others believe that YouTube will eventually be very close to supplanting Google as the number one search engine. Why is that? This is because when you shoot a video that delivers valuable content to your audience, you are duplicating yourself and shifting the lead generation process.
Because that video will then be available on the internet forever unless you delete it. Visual content will be constantly present to deliver your message, deliver value, and build relationships with viewers who stop by to watch your video. This form of social content is all the digital world will want in the years to come. It is an essential tool in your content marketing strategy, also essential for your online business. This is what allows you to create a flow of residual leads into your business, constantly attracting new people to your organization and business, attracting new leads and prospects while maintaining the brand loyalty of your previous customers. . So there is more than one reason why videos are a must-have automation tool in your business.
2. Social Sprout
Sprout Social offers a suite of analytics tools through its Simply Measured Platform. Designed to help small businesses use their social media profiles more effectively, this tool automates posting. Sprout Social offers affordable tools with comprehensive functionality, which include scheduling posts, monitoring competition, tracking your keywords, identifying influencers, discovering mentions, and analyzing stats. Sprout Social is an all-in-one social media marketing tool to help managers gain more control over their efforts. It can also help you interact with an audience and monitor the competition. From a unified dashboard, customers can interact and collaborate with teams to coordinate publishing efforts and track metrics like engagement, impressions, and link clicks. Sprout Social gives you a number of ways to fill your social media calendar with pre-curated content. That means you can sit back for an hour and get months of scheduled social media posts ready to go when needed. It greatly affects the way your social media marketing campaign progresses.
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3. Mailchimp
Mailchimp is not only a marketing automation platform, but it also brings your audience data, marketing channels, and information together so you can reach your goals faster. With Mailchimp, you, as a social media manager, can promote your business on emails, social media, landing pages, postcards, and more, all from one platform. What’s the good thing about it? You get all of these services for free for your first 2K subscribers. Therefore, advertising on social media with this tool is nothing but beneficial.
4. TweetDeck
TweetDeck is Twitter’s own dashboard tool, similar to Hootsuite or Sprout Social, but completely dedicated to Twitter. With TweetDeck, you can monitor and manage all aspects of your Twitter presence and what this social media platform has to offer. Unlike other social media management tools, you can follow up to 200 Twitter accounts through TweetDeck, all for free. It’s an awesome free service for listening to social media on Twitter. You can set up custom calendars to track brand names, usernames, hashtags, keywords, etc., you can also manage multiple Twitter accounts from the dashboard.
Scheduling is one of the most used functions of all social media channels, and TweetDeck offers its own tools on this front, including the ability to add images and GIFs. With TweetDeck you can also track your own tweet activity, you can also use your TweetDeck columns to monitor mentions of your competitors. If you are not using TweetDeck, it may be worth registering. What more are you looking for? All of these automation tools are very affordable and some of them are even free so that you can be more active on social media automation platforms. Get started and watch your social listening grow in no time!
