What will be B2B strategies for facebook ?

David jones
2 min readDec 18, 2020

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There are many opportunities to connect and sell your solution on Facebook. You need to inspire your imagination and give Facebook time to connect with your customers and give them a sense of business. There are many success stories that establish a solid match between Facebook and B2B companies.

B2B company Schneider Electric has practiced Facebook advertising to raise awareness of its products with high-quality video content. They have witnessed a cost reduction of up to 80% per engagement.

German patent and law firms have practiced Facebook targeting with excellent results, including a 40% increase in ad cost-effectiveness and a 75% reduction in cost-per-click (CPC) compared to other paid channels. ..

The Capterra Facebook ad says, “More than 2 million users a month choose the best software for their company.” When you use the solution on Facebook to view an accurate graph of your company’s success, it acts as a business card.

Create posts related to the software service you want to promote in the form of free webinsers or white papers. You will receive this post when someone joins your mailing list. Then use audience targeting and Facebook ads to get people to see it and sign up. The beautiful DECK 7 page has created a white paper promotional post that educates on-demand generation in multiple regions using the “Download Now” action-inspiring phrase button.

Facebook ads are most effective when there is an incentive for people to act and register.

If you want to target decision makers with paid Facebook ads, you can use Facebook’s self-service advertising capabilities to achieve rigorous demographic targeting.

Use the Facebook page to showcase the human side of the company. Post videos and images showing your corporate culture, client feedback, customer reviews, successful apps and tools. Create educational articles and blogs, rather than promoting your brand or adding corporate spin to your image.

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David jones
David jones

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