What will be B2B strategies for Linkedin ?
According to LinkedIn demographics, the site has 630 million members, 90 million LinkedIn users are senior-level influencers, and 63 million are in decision-making position. Therefore, from this demographic, it’s clear that LinkedIn is a clear place to contact these decision makers when trying to promote a B2B software product or service. With these millions of professionals in one place, it certainly opens the lock to the lead! Do you agree? Here’s how marketing with LinkedIn can help you grow.
According to a survey by the Content Marketing Institute, 97% of B2B marketers use LinkedIn for content marketing purposes. B2B marketers can’t afford to skip this site when developing their marketing strategy, as experts regularly check this platform to build their network.
When you create and share the content you want to see, you’re much more likely to be involved in content that educates your connections and addresses issues and loopholes. LinkedIn allows you to run sponsored ads that appear in your feed. Millions of people use LinkedIn every day to follow groups of content. You can run sponsored content within these feeds to make your software business ads. These are articles, videos, or images that you insert into your feed with behavioral phrases that send leads instantly.
IBM surpassed LinkedIn’s ranking with 1.8 million interactions in 2012 and hasn’t slowed since. They have added nearly 1 million followers and now more than 2.5 million are subscribing to company updates. Technology giants share a great combination of stories from around the web and its content hubs.
HP rocks LinkedIn with a very interesting and diverse collection of content such as thought leadership, big data analytics, and brand graphics.
You can run InMail email campaigns on LinkedIn. Through LinkedIn, you can send people and experts targeting InMail messages that look a lot like email. In fact, an email notification will also be sent. Basically, you pay for each transmission, but it’s very very targeted and puts you in front of that perfect person at the perfect time. You can put an action phrase in the InMail to convey the conversation and convert it there. If you know the demographics, targets, and types of professionals that are relevant to your industry, LinkedIn knows the rest.
Create your own LinkedIn group that revolves around your specific interests. Once you’ve created your LinkedIn group, go outside and join the group where your prospects are hanging out. Once you join the group and are approved as a member, stir the discussion and let the members know about your business.
LinkedIn allows you to run display and text ads, which are traditional digital ads on the LinkedIn platform. Therefore, if you target a specific expert who wants to show your ad, you’ll see ads, banners, and text ads across the platform because you’re using the LinkedIn platform in different places. It’s like a display ad, but it happens to be on LinkedIn, where the ad is displayed at the perfect time in front of the perfect pro.
The reason LinkedIn is so powerful from a B2B perspective is that you can perform retargeting on LinkedIn. You can put pixel code on your website, so when these professionals are visiting your website, they will see your retargeting ads on LinkedIn. This is powerful. That’s because when prospects are using tools like LinkedIn, they see you and build trust, and eventually become interested in doing business with you.
Summary
Social media is an economical and productive approach to promoting software companies. These days, if you’re not using a social media platform, you’re in the overwhelming minority. Social media is a huge and vast open marketplace, and it is imperative for businesses to have a strong presence here. If you need help, feel free to contact us. Deck 7 offers an all-round SEO / SMM solution to get the results you need.
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