What would be the B2B Lead Generation Checklist ?

The whole lead generation process can be daunting, especially if you’re new to the industry. In this way we bring you the sequence of the lead generation process in the form of a checklist.

Categorize leads
Start by classifying your leads. No matter how time consuming this process is, it’s extremely important to categorize your leads. There are certain key points to keep in mind when categorizing your qualified lead:

is the head start on your ideal customer list?
Is the customer sale ready?
does it fall into sales and marketing?
These pointers should form the outline as you put your leads on different lists.

Goal and test
Once you’ve categorized your leads, now is the time to target them with a great content marketing strategy. During this phase, different types of content are tried out, be it written, visual, podcasts, email marketing, and other such formats. That way, you can gauge what type of content your audience is interested in and keep producing what they want.

Research
Use content to find new leads. Now is the time to reach out to them for a potential sale that suits their needs. Researching your prospect’s pain points is a rule of thumb. When your services could solve the most pressing problems, you have a strong partnership foundation.

Multi-channel approach
You can only achieve your ideal customer profile if you use the multichannel marketing approach. This not only expands your ability to reach your leads, but you can also capture your leads through various campaigns.

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Nourish
The last but crucial part of this checklist is maintenance. Nurturing activities will decide if your leads will ultimately convert into sales, and this will have a huge impact on your overall conversion rate. Social media engagement and follow-up emails should be part of your lead generation program.

Lead generation will always be the fundamental activity for B2B companies to increase their conversion rates. While we have mentioned all sorts of implications on this blog to help get your lead gen process off the ground, there are some more insights into our B2B lead generation services that are useful for businesses across a variety of industries including leading webinar platforms have proven useful. SaaS companies, to name a few. The techniques we suggest on this blog will definitely produce positive results for you too. Contact a Deck 7 representative today for more information.